Heavy Conversation

Is Abercrombie's New Campaign Really So Body Positive?

March 03, 2020 Heavy Conversation Season 1 Episode 93
Heavy Conversation
Is Abercrombie's New Campaign Really So Body Positive?
Chapters
Heavy Conversation
Is Abercrombie's New Campaign Really So Body Positive?
Mar 03, 2020 Season 1 Episode 93
Heavy Conversation

Abercrombie & Fitch just launched a new inclusive, body positive marketing campaign around Fierce, their well-known fragrance. The campaign features 20+ notable people, including a few plus size folks. Can a campaign around a fragrance do anything for positive body image? We discuss. 

Show Notes

Abercrombie & Fitch just launched a new inclusive, body positive marketing campaign around Fierce, their well-known fragrance. The campaign features 20+ notable people, including a few plus size folks. Can a campaign around a fragrance do anything for positive body image? We discuss.